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Director, Product Activation

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Category: Digital Office
Position Type: Regular Full-Time
External ID: 8741
Location: , United States
Date Posted: Nov 3, 2023
Hiring Range: 196,700.00 to 214,200.00 USD Annually




 The Director of Product Activation will own the development and implementation of strategies to successfully bring Digital products to market and ensure scaled adoption.  This position leads a team working at the intersection of product leaders and business partners to develop and implement plans including UAT, training, driving product awareness, user engagement, and loyalty. The position requires a strong background in product marketing, extensive experience in change management and product launch strategies, as well as a strong understanding of market trends and customer needs.



  • Develop and implement the product activation strategy for the company's Digital products.
  • Collaborate with regional digital offices, sales, and customer success teams to ensure launch readiness including planning calendars and develop go-to-market training materials.
  • Build and maintain relationships with team members, including senior executives, project managers, and subject matter authorities, to ensure alignment and consensus for change initiatives.
  • Lead cross-functional teams to plan, implement, and supervise product launches, including defining product positioning, and identifying target audiences.
  • Develop and implement marketing campaigns to increase product awareness and user acquisition.
  • Capture feedback from markets and cross-functional partners to provide product team with insight to support prioritizing the roadmap.
  • Analyze user data to find opportunities to improve user adoption, retention, and happiness.
  • Conduct market research and analysis to identify market trends, customer needs, and competitive landscape to inform product development and marketing strategies.
  • Develop and implement marketing and communications plans to support product launches and ongoing marketing efforts, including developing messaging, coordinating marketing campaigns, and handling budgets.




This team will play a substantial role in driving the growth and success of the company's digital products. The ideal candidate will be a strategic problem solver, a strong communicator, and a results-driven leader with a passion for customer success.




  • Lead a team of product activation specialists to complete the product activation strategy with 2-3 directs.



  • 10 plus years of proven experience in product marketing, customer acquisition, or customer engagement roles
  •  5 years proven track record to lead a team
  • Strong leadership and team management skills
  • Excellent communication, presentation and interpersonal skills
  • Consumer and data-driven mentality
  • Experience with marketing automation and customer relationship management (CRM) tools? 
  • Experience working with cross-functional teams.
  • Ability to work in a fast-paced, multifaceted environment.
  • Strong project management skills



  • Bachelor's degree in marketing, business administration, or a related field.




At Herbalife, we value doing what’s right. We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife’s ongoing success.


Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability and an Employee Assistance Program (EAP).


Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.


If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email your request to [email protected].

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